Conscious Capitalism

31 Jan

Conscious Capitalism


 02/04/2013 at 12:00 AM


Cato Institute

1000 Massachusetts Ave NW

Washington, DC 20001


“We believe that business is good because 
it creates value, it is ethical because it is based on 
voluntary  exchange, it is  noble because it can elevate 
our existence, and it is heroic because it lifts people out of 
poverty and creates prosperity. 
Free-enterprise capitalism is the most powerful system for 
social cooperation and human progress ever conceived. It  is 
one of the most compelling ideas we humans have ever  had. 
But we can aspire to something 
even greater,” say Mackey and Sisodia, cofounders of the 
nonprofit  Conscious Capitalism. In their new book, they 
illustrate  how the forces of “conscious capitalism” can — 
and do — work most powerfully to create value for all 
stakeholders, including customers, employees, suppliers, 
investors, society, 
and the environment. These “Conscious Capitalism” companies 
include Whole Foods Market, Southwest Airlines, Costco,
 Google, Patagonia, The Container Store, UPS, and dozens of 
others. It’s time to better understand how these organizations use
four specific tenets — higher purpose, stakeholder integration, 
conscious leadership, and conscious culture and management — 
to build strong businesses and help advance capitalism further toward realizing its highest potential. Mackey and Sisodia argue that aspiring leaders and business builders need to continue on this path of transformation — for the good of both business and society as a whole. At once a bold defense and reimagining of capitalism and a blueprint for a new system for doing business grounded in a more evolved ethical consciousness, this book provides a new lens for individuals and companies looking to build a more cooperative, humane, and positive future.

Attend in PersonBY INVITATION ONLY
To register to attend this event, click the button below and then submit the form on the page that opens, or email events@cato.org, fax (202) 371-0841, or call (202) 789-5229 by 5:00PM on Friday, February 1, 2013.

Reception to Follow

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