The German discount grocer, Lidl, usually described as a cross between Harris Teeter and Trader Joe’s, seems to be finally about to imminently open throughout the U.S.
They moved some time ago into Britain and Ireland. How Brexit will affect them I do not know.
There have been business journalism articles for about a year about Lidl scouting out locations from Atlanta to New Jersey.
Recently I met a Lidl product buyer, an American, who lives in the DC’s DuPont Circle, who was asking people to try American and Canadian manufactured products they may carry here, including cleaning solutions that use lactic acids instead of ammonia or peroxide, I suppose to appeal to the “green” market. I tried them, and though scrubbing your sink or toilet with something derived from milk seems odd, they did work well, almost as good as traditional products, and did leave behind a silky feel, should you be fondling your fixtures soon.
Creative Circle, a DC area PR and marketing headhunter company, has this job listing up today:
Position: Communications PR Manager
Location: Alexandria/Arlington, VA
Status: Full Time
Estimated Duration: Full Time
Starts: Within the Week
Rate: 80k Annual Salary
Job Description:
Our client is a large food retailer, looking for a Manager of Communications and PR o work in their corporate office in Arlington, VA.
Duties and Responsibilities:
-Lead the development and implementation of media strategies, focusing on overall media strategy development, multi-media campaign execution, and performance measurement and optimization
-Manage overall media agency relationships
-Manage media partner negotiations (including annual fees and performance standards) and oversee media buying
-Work with internal marketing team and media agency to develop annual budget
-Negotiate contracts for media services for print media, television, radio and digital advertising
-Measuring and analyzing data from past campaigns, and apply insights to optimize future spending
Required Skills and Experience:
-3 – 5 years of relevant experience, managing a media team, creating and implementing media plans for consumer targets – preferably within one of the following sectors: grocery retail / general retail / consumer goods
Preferred Skills and Experience:
-Fluency in German a plus
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The Insomniac Libertarian 